Leadership Award for Raising Public Awareness

The City of Richardson published a "Frequently Asked Questions" column in its Richardson Today newspaper explaining the concept of transit-oriented development (TOD) and the impending opening of Richardson's four DART light rail stations. Richardson Today is the city's informational newspaper, distributed to every household in the City each month. In addition, the paper is available at municipal facilities throughout the city, including City Hall, recreation centers, and the public library. Current circulation is 37,000 per month.

The series of articles began in December of 2001 and ran through July of 2002. A total of eight articles were written, each included three to four questions and answers about light rail and transit-oriented development. The goal of the series was to raise public awareness of DART, Richardson's light rail stations, and the benefits of transit-oriented development.

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